منابع مشابه
Service personalization for user support
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Personalization of a self-services kiosk or ATM may provide the user with an efficient means of obtaining new appropriate services with the degree of immediate gratification consumers now require. Successful personalization relies on many factors including acceptance of the services provided and the way these services are delivered. This paper presents a summary of the results from a recent inv...
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ژورنال
عنوان ژورنال: Journal of Services Marketing
سال: 2006
ISSN: 0887-6045
DOI: 10.1108/08876040610691284